"Publicity is in essence, nostalgic. It has to sell the past to the future..."

( John Berger, Ways of seeing)

​Then, I was thinking that what counts in our memory, what composing one's life? Even though TV commercials sell in materials that we may not have in our lives, does that mean we are memorising them to review our past? Certainly not, the advertisement is simply selling them within the emotion(memory) we attached to the items. 

Like the alcohol ads, we always come up with friends surrounding. The commercials never force us to buy something, they are simply bridging the merchandise with our personal history with a symbol.

​That is what pushed me to make this animation. What is emotion, what is reality, what comes to push me to this step? I share the memory in the animation to depicted that those substance fleet but only the emotion stay.

This animation contextualizes the sense of pleasure by visualizing the sound from the artist her own memory.  When she dated back to the moment of the memory, she found only the emotions stay forever. The reality lived by the world we believe in.